Helps bold, audacious, female leaders unlock surprising growth for themselves and their businesses.
My Story
The Ungloved Version
Some parts of me are out of central casting for an entrepreneur. Oldest child, Capricorn (Leo Rising), certified people pleaser, obstinately self reliant (started working at 12), class president, high school editor-in-chief, Varsity softball catcher. Found my first internship for a tech startup while waiting tables in Midtown, NYC, that propelled me into analytics, data, systems, and the absolutely insane hook of adrenaline you get creating and building something.
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And other parts of me are less conventional. Losing 50% of my short term memory at 17 (thanks, Mono). Then losing my Granddad and Dad within 2 years. Going to India for 11 months and following the Dalai Lama. The repeated patterns of sexual assault from men I trusted. Divorced by 31. So. Much. Therapy. The Queen of Burn Out. My unbelievable capacity to subconsciously create extreme conditions for growth.
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And throughout it all - my persistent belief in my capacity to grow. My lifelong commitment to always take the harder path, the one that makes you feel all the feelings, cry all the tears, laugh all the laughs - to live a life ungloved.
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I now know that all the answers are in my body. And that there's a secret ingredient we as women have, that if accessed, harnessed, cultivated, and emboldened - I firmly believe will turn the world upside down. The power of our feminine creativity, our life force, our turn-on. The power of a woman connected to her own innate, wild, brilliant, provocative, outrageous, self that can give birth to ideas and businesses and systems the world has never seen. ​
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I don't know about you, but I'm ready to see it.
All of it.
You in?
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Experienced
Growth Leader
Think: Head of Strategy meets Sales meets Marketing meets Customer Success.
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When all external-facing teams are aligned on the same vision, telling the same story, maniacally focused on the customer - you get big growth, fast.
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Hired by TPG Rise Fund after $10M Series A
-4X Revenue
- 50x pipeline
- Acquired within 18 months
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2018-2020
Chief Growth Officer
FinTech democratizing the Family Office so everyone can grow their wealth and leave a legacy.
Helped close $3.5M Seed by Black Tech Nation & SVB
2020-current
- $20M in private funding
- Supported Messaging, GTM, Creative, Sales, & Marketing
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2021-2022
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newBrandAnalytics acquired by
Consumer Intelligence GM
The world's leading customer experience platform.
- VP of Client Relations at newBrand Analytics (backed by NEA, Revolution)
- Acquired by Sprinklr in 2015
- Promoted to lead $80M Business Unit
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2014-2017​
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Founder Experience
Companies I founded (and stuff you won't read on LinkedIn):
2020-Current
Granate: Help with the Endings
Navigating finances, legal, and logistics around end of life
At the beginning of Covid when the CDC told us that 10M people would die that year from Covid (up from the normal 3M a year), I said to myself "Fuuuudge!!! All these families will have to deal with the awful fallout of death. The surprise credit cards, the death certificates, the paralyzing overwhelm - I have to do something."
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I lost 4 of my 8 family members in a short amount of time in my late teens and twenties; my dad when I was 19. I saw firsthand my mom as an executor, and then myself as the executor for my uncle. I sooooo wished we had other resources to help us with that journey.
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The Brags: We built an app that helps people!
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Granate is alive in the world - a free resource that hundreds of families use to help them know what to do, when to do it, around protecting their finances and navigating logistics when their whole life has fallen apart. I am so proud of the positive impact it has today.
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I bootstrapped Granate with the help of a handful of friends, and the profits I kicked off from Prajna (see below).
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I've invested more of my personal capital into Granate than I have in my retirement. I believe in it that much.
The Swamps: It's slower than I wanted.
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As a solo female founder, pitching to VCs was very challenging. In 2021, the year everything was wild - I got told over 20 times that "You're amazing. Great idea. Greenfield space. But too early. This market is too new - death hasn't been disrupted yet."
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And during that exact same time, 2 male co-founders from WeWork came out of the gate raising $43M in their Seed and Series A (announced within 6 months) with the same idea.
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I had to pause raising capital because of the personal overwhelm of dealing with a bankruptcy (see fun story below).
Bootstrapped $750k.
Free app available today on iOS & Android.
Helped hundreds of families handle loss.
2020-2023
I started Prajna by accident. I was focused on building Granate but needed to pay my bills (and Granate's). Over and over again, my network asked me to help them with their Growth & Business strategies, investor decks, and messaging & positioning. I was struggling to get VC funding for Granate, but Prajna was taking off. So I rode it all the way...
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The Brags: We crushed it.
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Grew from 2 contractors to 25 employees in 18 months (during Covid!) and revenues over $3M+ the 2nd year with all organic growth.
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We helped incredible startups in Cyber, Workforce Management, B2C and B2B Fintech, Healthcare, and Design Consulting Firms all figure out their Go To Market messaging & positioning, helped them create powerful and beautiful investor and sales decks that worked, built compelling websites and strong marketing funnels that grew each of those businesses.
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I am incredibly proud of the team and culture we created. We had dance breaks on zoom, fostered a sense of including the whole person, shared favorite frames of the week on Fridays, valued growth, and managed to create something meaningful in the throes of a crazy world.
The Swamps: I had to file bankruptcy.
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My business partner made accusations against me and the company that required huge legal investments that as an organic company I couldn't float.
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It meant that I had to let go of employees without severance and interrupt service to customers who trusted us.
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I still can't tell the full story because we're still in litigation.
2 Contractors to 25 Employees in 18 months.
$3M+ Revenue in 2nd year.
Organic Growth and no outside capital.
2017-2018
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Door94: A Salesforce app for Education Nonprofits focused on the Whole Child
After a stint creating SchoolForce, the first education platform built on Salesforce.com and collaborating with the NYC Department of Education and several DC Charter Schools, Door94 was born to provide technology solutions for Education Nonprofits to measure impact, and more holistically focus on the whole child's needs .
2012-2015
Undone Chocolate
Why not start a bean to bar chocolate company with your husband?! (And yes, we eventually became undone and divorced in 2015.) But not before we were in 7 Whole Foods in the DMV area, had 3 separate lines, and independent relationships with farmers in Central America.
Over the years I found an interesting pattern with startup leaders.
Men, typically (and yes, gross generalization but hang with me...), process failure by getting angry, hurt, and upset. They get mad at the VCs, their investors, the market, their huge customers, Elon Musk, you name it. They get pissed. But they take that and think, "I'll show them. I'll start another business that will be ever more incredible!" (wink wink WeWork...)
They start over.
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Women, typically (again, suspend judgements for a sec...) process failure by shutting down. We make it our fault. We couldn't raise the round, didn't hit the already-impossible revenue target, couldn't land the big deal, and maybe we even wore the wrong pant suit. We crawl under the covers.
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We hide.
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And for women to come back out from the covers (and hell yes we do!) we have to walk through a different set of internal belief systems, mindsets, and internal patterning to process our failure and get back up.
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5 years ago, at one of the worst business failures (ask me later about how the College Admissions scandal impacted fundraising), I got introduced to Regena Thomashauer, Mama Gena, founder of The School of Womanly Arts, NYT Best Seller, and cultural icon. After 2 year-long intensive masterminds, 5 programs, and her first ever coaching program, I now deeply know in my bones the process for a woman to reclaim herself, her power, and her life.
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It's from this internal feminine operating system that I have grown, rebirthed, and reclaimed myself into the woman I am today.
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Alive. Passionate. And ready to unleash women's feminine power to fuel their businesses so we can not only get back into the arena, but create wildly new and impactful systems and companies the world has never seen.
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